2027 Cultural Insight Survey
Axe Bat — USA Baseball Youth Program
Built forthe Diamond
Your Voice. Your Bat. Your Game.
You’re about to help design the next Axe bat built specifically for USA Baseball youth players. Tell us what you love, what inspires you, and what you want to see on the field. This is your chance to shape what the game looks like in 2027 — let’s build something legendary.
About You
Cultural Insights
01
What personality or identity do players want to project right now?
Player Identity
Select all that apply.
€quiet;
Quiet Killer
Lethal without the noise
✓
Swagger
Born to stand out
✓
Grinder
Outworks everyone
✓
Chaos
Unpredictable force
✓
Tactical
Every move calculated
✓
Main Character
Always in the spotlight
✓
Alpha
Natural born leader
✓
Underdog
Rises above the doubt
✓
Assassin
Precise and deadly
✓
Legend
Built for greatness
✓
02
Beyond baseball — what interests are dominating the culture right now?
What Players Actually Care About
Select all that apply.
Gaming
Console, PC & mobile
✓
Sneakers
Hype & drip culture
✓
Music
Hip-hop, rap & more
✓
Fashion
Streetwear & style
✓
Cars
Speed & car culture
✓
Anime
Manga & animation
✓
Fitness
Training & gains
✓
Hunting / Fishing
Outdoors & nature
✓
Technology
Gadgets & innovation
✓
Social Media
Content & creators
✓
03
What trends, creators, or content are spreading among players?
Social & Trend Signals
Examples: TikTok Trends, Viral Aesthetics, Meme Culture
04
What will become more popular over the next 2–3 years?
Future Signals
Examples: Fashion Trends, Technology, Cultural Movements
05
What sport besides baseball do you play or watch most?
Other Sports
Football
✓
Basketball
✓
Hockey
✓
Lacrosse
✓
Motorsports
✓
Combat Sports
✓
Golf
✓
Tennis
✓
Other(s)
✓
06
What’s your favorite non-baseball item you own right now?
Favorite Item You Own
Examples: Phone case, Sneakers, Backpack
07
What feels overdone, outdated, or just not cool anymore?
Negative Space
Examples: Certain Graphics, Certain Colorways, Product Naming
08
Which themes resonate most with today’s players? Select all that apply.
Product Themes
Gaming / Glitch
Level Up.
✓
Racing / Motorsports
Built to Win.
✓
Americana Summer
Sun. Fun. Baseball.
✓
Tactical Military
Discipline. Focus. Victory.
✓
Space / Cosmic
Reach Beyond.
✓
Chaos / Rebellion
Break the Rules.
✓
Comic Book / Super Hero
Be Your Own Hero.
✓
Weather / Natural Disasters
Unleash the Power.
✓
Sneaker / Hype Culture
Drip. Flex. Repeat.
✓
Monster / Creature
Fear the Beast.
✓
Theme Parks / Carnivals
Ride. Play. Repeat.
✓
Retro 90s / 2Ks
Old School. New Cool.
✓
Regional Themes
Rep Your Roots.
✓
Pirates
Live by the Code.
✓
Others
Your Vision. Your Theme.
✓
09
Would you rather your bat look aggressive & loud, or clean & minimal?
Bat Look & Feel
Aggressive / Loud
Bold graphics, bright colors, makes a statement
or
Clean / Minimal
Simple, sleek, lets the performance speak
10
Would you want your bat to look different from your teammates’, or match the team?
Stand Out or Match the Team?
Stand Out
My bat, my identity — unique to me
or
Match the Team
Unified look, we’re all in it together
11
How important are the bat colors & graphics when selecting a bat?
Bat Colors & Graphics Importance
Not Important at All
Performance is all that matters
or
Somewhat Important
Looks are a factor but not the priority
or
Very Important
Colors & graphics play a big role
12
How important is the price when selecting a bat?
Price Importance
Not Important at All
Performance drives the decision
or
Somewhat Important
Price is a factor but not the priority
or
Very Important
Price plays a big role in selection
13
How much do you expect to spend on a USA Youth Baseball bat?
Price Range
$49–$99
Entry Level
✓
$100–$149
Budget Friendly
✓
$150–$199
Mid Range
✓
$200–$249
Performance
✓
$250–$299
Premium
✓
$300–$349
Elite
✓
$350+
Top of the Line
✓
14
What colors would you like to see on a youth USA baseball bat? Select up to 3.
Bat Colors
Matte Black
✓
Navy Blue
✓
Red
✓
Royal Blue
✓
White
✓
Chrome / Silver
✓
Forest Green
✓
Gold / Yellow
✓
Purple
✓
Orange
✓
Teal
✓
Pink / Magenta
✓
Camo
✓
Maroon / Burgundy
✓
Carolina Blue
✓
Max 3 colors selected
15
What’s the first thing you notice about a bat when you pick it up?
First Thing You Notice
Weight
How heavy or light it feels
Grip
How it feels in my hands
Length
How long it is
Look
How it looks visually
Social & Status
16
Select the 2 most important performance factors when choosing a bat
What Matters Most to Players
Choose 2 that matter most to you.
Larger Sweet Spot
✓
Faster Swing Speed
✓
Better Barrel Feel
✓
Confidence
✓
Reduced Vibration
✓
Bat Control
✓
Power
✓
Sound
✓
Max 2 factors selected
Final Thoughts
The Future of Baseball Culture
Describe it in one sentence. Make it count.
Your responses are anonymous unless you provide your name above.